Flora Fête

Co-Direction, Production Design: Karen Weber
Co-Sound Designer: Justin Weber

Flora Fête's visual poetry as an ode to spring’s beauty and wonder. It is a statement about awakening and rebirth - a realization that by consuming the positive we prosper in confidence! I was the co-director and production designer for this story.

My co-director Laura Buck and I executed this feminine vision in 2014 drawing from backgrounds in fashion make up and food & wine art direction. Surprising make up transformations in a springtime palette burst to life above a dreamlike, floral tablescape. Elle covergirl Jana Knauerová indulges as our guest of honor, shining in a vintage Dolce & Gabbana dress and Yves Saint Laurent shoes. The imaginative, original score is designed by Eric Mendelsohn of Pink Flamingo Rhythym Review in collaboration with Justin Weber

We launched this story through Cinematique, an interactive platform that makes watching fashion film a directly shoppable experience! Click on things you like or are curious about in the film and discover purchase links and behind the scenes facts! Read an interview with Laura and Karen about the film HERE.


Flora Fête Stills

flower milk soup.jpg
setting plates.jpg
silver shoe step.jpg
Table set.jpg
Side angle feast.jpg
jana big flower bite.jpg
jana looking up.jpg
Close up pink flower.jpg
flower headdress burst.jpg
sip of flower wine.jpg
hand floral overlay.jpg
jana steady gaze.jpg
sly look jana.jpg

Cast & Crew

MODEL: Jana KnauerováDIRECTORS: Laura BuckKaren Weber DIRECTOR OF PHOTOGRAPHY: Arina BléimanSTYLIST: Kate CarnegiePRODUCTION DESIGN: Karen Weber, MAKEUP: Laura BuckHAIR: Mara SchiavettiMANICURE: Eri NaritaPOST PRODUCTION: Alex Noble, COLORIST: Arina BléimanSCORE: Eric MendelsohnJustin WeberSOUND MIX: Dave Weingarten, VIOLINIST: Laura Hutton, AC: Tsubasa MatsumotoGAFFER: Pablo Burn, GRIP: Laura Hilliard, DESIGN ASSISTANT: Sammi BatemanTABLE GUESTS: Lea Clay, Mariah Halkett, SPECIAL THANKS: Trinity Grace TribecaDianna Warren